A2A prepares you to win the conversations that decide your biggest accounts — before you’re in them. Field notes from the front lines, read in under five minutes.
Check Out A2A™ →I want to start with something honest. I use AI every day in my work. I built a product powered by it. I believe it is genuinely useful for business…
Read →BRM Masters is a series about people who turned relationships into leverage — not by being agreeable, but by being deliberate. No. 1 was a comic-book renegade who multiplied through…
Read →Deal Diagnosis is where we take a deal everyone is arguing about and read it for what actually moved it — the relationships, not the numbers. This time: the team…
Read →Most BD professionals are good at asking questions in meetings. They ask about budget. They ask about timeline. They ask about pain points and previous attempts and what success looks…
Read →BRM Masters is a series about people who turned relationships into leverage — not by being agreeable, but by being deliberate. First up: the comic-book renegade who spent thirty years…
Read →I am a Manchester United fan. A proud one. Which means watching Marcus Rashford’s career has been, for the past few years, a particular kind of painful. Not because he…
Read →There is a version of a meeting that most BD professionals have experienced but almost nobody talks about. You walk in — or you join the call — and from…
Read →You know the moment. The relationship is real. The timing is right. The person across the table — or across the Zoom — is engaged, responsive, and genuinely aligned with…
Read →