AI Picks the Shortlist. A Human Still Closes the Deal.
Your next client is researching you right now — through an AI, weeks before you’ll ever speak. The shortlist is being built in a room you can’t enter. Here’s the…
Read →Field notes on Business Relationship Management (BRM): the discipline of winning the rooms you’re not in. Read in under 5 minutes; apply in your next conversation.
Try A2A™ →Your next client is researching you right now — through an AI, weeks before you’ll ever speak. The shortlist is being built in a room you can’t enter. Here’s the…
Read →You’ve heard this one. Maybe from a stage at a conference, maybe in a case study, maybe a founder you admire posting it on a Tuesday: “We chased that account…
Read →Watch a good agency debrief a loss. Someone says it first, gently: “Honestly? I think they always wanted the incumbent.” Heads nod. “It was political.” “The decision was made before…
Read →You’ve had the account for years. It’s the one on the wall. The one you’d name if someone asked what your business actually runs on. And lately something is a…
Read →You walked out of that pitch sure you’d won. You could feel it. The room was warm. The questions were the good kind — the kind people ask when they’re…
Read →I remember the exact feeling. Sitting in my car outside the building. Fifteen minutes before a meeting that mattered — the kind where the outcome would determine what the next…
Read →It’s 9:14 on a Tuesday night. The office is mostly dark, but your corner is lit. Someone ordered Thai an hour ago and it’s going cold next to the printer.…
Read →I watched a colleague lose a deal they should have won. The room liked them. Everyone in that meeting would have told you afterward that they trusted this person —…
Read →There is a version of a meeting that most BD professionals have experienced but almost nobody talks about. You walk in — or you join the call — and from…
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