AI Picks the Shortlist. A Human Still Closes the Deal.
Your next client is researching you right now — through an AI, weeks before you’ll ever speak. The shortlist is being built in a room you can’t enter. Here’s the…
Read →Field notes on Business Relationship Management (BRM): the discipline of winning the rooms you’re not in. Read in under 5 minutes; apply in your next conversation.
Try A2A™ →Your next client is researching you right now — through an AI, weeks before you’ll ever speak. The shortlist is being built in a room you can’t enter. Here’s the…
Read →The meeting could not have gone better. The buyer got it. They asked the sharp questions, the ones that mean someone is picturing how this works inside their own company.…
Read →You’ve had the account for years. It’s the one on the wall. The one you’d name if someone asked what your business actually runs on. And lately something is a…
Read →The deal was basically done. You’d had the good meetings. The buyer leaned in. Someone said the words you wait to hear — this is exactly what we need. You updated the…
Read →Deal Diagnosis is where we take a deal everyone is arguing about and read it for what actually moved it — the relationships, not the numbers. This time: the team…
Read →Most BD professionals are good at asking questions in meetings. They ask about budget. They ask about timeline. They ask about pain points and previous attempts and what success looks…
Read →I am a Manchester United fan. A proud one. Which means watching Marcus Rashford’s career has been, for the past few years, a particular kind of painful. Not because he…
Read →You know the moment. The relationship is real. The timing is right. The person across the table — or across the Zoom — is engaged, responsive, and genuinely aligned with…
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