AI Picks the Shortlist. A Human Still Closes the Deal.
Your next client is researching you right now — through an AI, weeks before you’ll ever speak. The shortlist is being built in a room you can’t enter. Here’s the…
Read →Field notes on Business Relationship Management (BRM): the discipline of winning the rooms you’re not in. Read in under 5 minutes; apply in your next conversation.
Try A2A™ →Your next client is researching you right now — through an AI, weeks before you’ll ever speak. The shortlist is being built in a room you can’t enter. Here’s the…
Read →You’ve heard this one. Maybe from a stage at a conference, maybe in a case study, maybe a founder you admire posting it on a Tuesday: “We chased that account…
Read →The meeting could not have gone better. The buyer got it. They asked the sharp questions, the ones that mean someone is picturing how this works inside their own company.…
Read →Watch a good agency debrief a loss. Someone says it first, gently: “Honestly? I think they always wanted the incumbent.” Heads nod. “It was political.” “The decision was made before…
Read →You’ve had the account for years. It’s the one on the wall. The one you’d name if someone asked what your business actually runs on. And lately something is a…
Read →You walked out of that pitch sure you’d won. You could feel it. The room was warm. The questions were the good kind — the kind people ask when they’re…
Read →The deal was basically done. You’d had the good meetings. The buyer leaned in. Someone said the words you wait to hear — this is exactly what we need. You updated the…
Read →You can probably name the first ten clients without trying. Someone knew someone. A former colleague who landed somewhere new and remembered you. A client who changed companies and brought…
Read →It’s 9:14 on a Tuesday night. The office is mostly dark, but your corner is lit. Someone ordered Thai an hour ago and it’s going cold next to the printer.…
Read →I want to start with something honest. I use AI every day in my work. I built a product powered by it. I believe it is genuinely useful for business…
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