Business Relationship Management

We do the preparation.
You bring the relationship.

Field notes on Business Relationship Management (BRM): the discipline of winning the rooms you’re not in. Read in under 5 minutes; apply in your next conversation.

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Latest

Jun 04, 2026 Deal Intelligence Business Relationship Management

Deal Diagnosis: They Called Him a “Career Brown.” Then They Traded Him. The Decision Was Never on the Field.

Deal Diagnosis is where we take a deal everyone is arguing about and read it for what actually moved it — the relationships, not the numbers. This time: the team…

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Jun 02, 2026 Deal Intelligence

The Three Questions That Tell You Everything About a Complex Deal

Most BD professionals are good at asking questions in meetings. They ask about budget. They ask about timeline. They ask about pain points and previous attempts and what success looks…

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Jun 01, 2026 Business Relationship Management BRM Masters

BRM MASTERS · Todd McFarlane — He said no to the most powerful company in comics. Then he built an empire through relationships.

BRM Masters is a series about people who turned relationships into leverage — not by being agreeable, but by being deliberate. First up: the comic-book renegade who spent thirty years…

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May 28, 2026 Deal Intelligence

Barcelona Chose €70M Over €30M. The Numbers Make No Sense — Until You See the Room

I am a Manchester United fan. A proud one. Which means watching Marcus Rashford’s career has been, for the past few years, a particular kind of painful. Not because he…

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May 26, 2026 Preparation & Strategy

The 90/10 Rule: Why the Best Business Development Professionals Win Before They Walk In the Room

There is a version of a meeting that most BD professionals have experienced but almost nobody talks about. You walk in — or you join the call — and from…

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May 26, 2026 Deal Intelligence

The Deal Looked Done. Then Someone You’d Never Met Killed It.

You know the moment. The relationship is real. The timing is right. The person across the table — or across the Zoom — is engaged, responsive, and genuinely aligned with…

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We do the preparation. You bring the relationship.

Deal Diagnosis: They Called Him a “Career Brown.” Then They Traded Him. The Decision Was Never on the Field.

The Three Questions That Tell You Everything About a Complex Deal

BRM MASTERS · Todd McFarlane — He said no to the most powerful company in comics. Then he built an empire through relationships.

Barcelona Chose €70M Over €30M. The Numbers Make No Sense — Until You See the Room

The 90/10 Rule: Why the Best Business Development Professionals Win Before They Walk In the Room

The Deal Looked Done. Then Someone You’d Never Met Killed It.

We do the preparation.
You bring the relationship.